Social Media and Web 2.0/Transparency in Social Media

1. Like different periods in art history, the style of professional production value will continue to vary throughout the years. We are living in a very technologically advance age that suggests that the majority is somehow involved in social media. As far as whether or not professional production value will drop or advance depends on what the viewers enjoy watching. If it is more appealing to watch a commercial that looks like someone made a homemade video at their computer desk then it makes more sense to create campaigns that aim in that direction. It seems to be a very abstract way of producing pieces to catch people's attention. I think that the professional production value turned into an amateur-like way of creating advertisements because, like art, the style had adapted into something different than what was expected for so many years

2. I personally never considered myself to use that many different types of social media websites. Though, when making a list I find that I am, in fact, an avid user. I mostly use Facebook, as any other normal college student, on top of Youtube, and Blogger.com (obviously). Facebook is significantly more popular than Myspace. I started using Facebook instead of Myspace because all of my friends began using it more often. It seemed much more appealing to use after I signed up as well.

3. Transparency is a prevalent concept in social media because it implies openness, communication, and accountability. The openness allows individuals to meet people and/or view other's work. Whether it is a video or blog or even an artistic piece, there are many ways people can share things through social media sites. Communication is a basic characteristic of these sites. Everyones loves to keep up with 'what is going on' and it has come to the point where we start to feel 'out of the loop' when we are not in reach of a device that informs us what is going on. Accountability refers to the reliance and safety that social media can provide for us. Most people have an illusion that their identity or safety is at stake, but anyone who is careful isn't likely to run into problems. In today's society it appears that social media is more important than an offline world. With everyone constantly attached to their phones or consistently using social networking websites, it appears that the online sensation is far more interesting that an offline experience.